Why it matters
Domain expiry monitoring
Domain expiry is the outage that skips every other layer of monitoring — the server's healthy, the certificate's fine, and the site is simply gone because nobody renewed the registration. It's rare, and it's always a full-blown emergency when it happens. Registrars typically send their own renewal reminders, but those emails are easy to lose track of — they go to whichever inbox was used at signup years ago, which might belong to someone who's since left the company, or they land in a folder nobody checks until it's too late. Once a domain actually lapses, getting it back isn't a quick fix; depending on the registrar and the TLD, it can mean a redemption fee, a waiting period, or in the worst case losing it to someone else entirely. A second, independent warning outside your registrar's own reminders is cheap insurance against a mistake that's genuinely expensive to undo. It's the rare kind of outage where the fix, once you know about it in time, is almost embarrassingly simple. It's the kind of oversight that's entirely preventable, which is exactly what makes it sting more when it happens anyway.