Status Pages · Available on Team

Push status to customers instead of waiting for them to pull it.

Email and RSS/Atom subscribers get notified the instant an incident happens — no page-refreshing, no social media monitoring required.

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Free forever plan, no card required.

Why it matters

Status page subscribers

A status page only helps the customers who think to check it. Subscriptions flip that around — the news finds them, which is the difference between "we told our customers" and "we posted something and hoped." Most customers don't have your status page bookmarked, and they're not going to think to check it during a ten-minute blip that resolves before they'd have noticed anyway — but for the outages that actually matter, the ones that affect their workflow, the difference between finding out from you directly and finding out on their own (or not at all) is the difference between looking proactive and looking like you got caught. A subscriber list turns your status page from a resource people have to remember exists into a channel that actively reaches them. It's the difference between a fire alarm and a fire hoping someone happens to smell the smoke. A page that only works for people who remember to check it isn't really doing the job a status page is supposed to do.

Two channels, one setup

Email and RSS/Atom feeds, so customers pick how they want to receive updates. Some customers would rather get a direct email; others already run everything through an RSS reader alongside their other feeds — offering both means you're not forcing everyone into the one channel that happens to be easiest for you to set up. Offering both costs nothing extra to set up and meets more customers exactly where they already are. It's a small decision that removes friction for a wider range of customers.

Instant, not batched

Notifications go out the moment an incident opens or a new update posts. There's no delay while updates queue up to be sent in a batch — the moment you post "investigating" or "resolved," subscribers see it, which matters most in the first few minutes of an incident when speed of communication is worth the most. That speed is what makes a subscription meaningfully better than a page someone has to remember to check. There's no reason a customer should ever be the one to tell you your own status page is out of date.

Cuts inbound support volume

Fewer "is this down for you too?" messages when customers already know before they ask. Customers who are already subscribed and already know about an outage don't reach for the support form the way one who's caught off guard would — the subscription does the reassuring before a ticket ever gets opened. It's a quiet, compounding benefit — fewer tickets means more time for the team to actually fix things. It's the kind of quiet efficiency that compounds the more incidents a team goes through.

FAQ

Status page subscribers, answered.

Which channels can customers subscribe through?

Email and RSS/Atom — customers pick whichever they already use, and both get notified the instant an incident opens or a new update posts. There's no requirement to pick one over the other; a customer can use whichever fits how they already keep track of things. There's no reason to pick a favorite; offering both simply reaches more people. Adding a subscribe option costs nothing extra and only expands who you're able to reach.

Do subscribers get updates immediately?

Yes — notifications go out the moment an incident opens or you post a new update, not on a batch or delay. That immediacy is most valuable in the opening minutes of an incident, when customers who already know what's happening are far less likely to open a support ticket asking about it. That's true for the very first update of an incident and every one that follows it. There's no delay layer sitting between you posting and a subscriber finding out.

Can subscribers unsubscribe themselves?

Yes — every email update includes a one-click unsubscribe link, and RSS/Atom subscribers can simply remove the feed from their reader whenever they want. There's no need to email support or dig through account settings to opt out; it's exactly as easy to leave as it was to join. It's designed to be exactly as frictionless to leave as it was to join in the first place. Nobody has to email support just to stop receiving updates.

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Status page subscribers. Free, starting now.

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