Status Pages · Available on All tiers

Tell customers what's happening while it's still happening.

Post live updates to your public status page during an ongoing incident — subscribers see the latest news without refreshing or emailing to ask.

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Why it matters

Incident updates on status pages

The support-ticket flood during an outage isn't really about the outage — it's about the silence. "We're aware and investigating," posted once, cuts that flood dramatically because customers stop needing to ask. Put yourself on the other side of it: something's broken, you don't know if anyone even knows yet, and every minute of silence makes it feel more likely that nobody's working on it. That's what actually drives a customer to open a ticket, refresh your status page five times, or post publicly asking if anyone else is affected — not the outage itself, but the uncertainty about whether it's being handled. A short, honest update posted the moment you know something is wrong answers that question before it's asked, and it does more to preserve trust than fixing the outage quietly and saying nothing until it's already resolved. It's the same instinct behind checking your phone repeatedly for a delayed flight update — the silence is what's actually stressful, not the delay itself. A team that communicates through an outage, imperfectly but visibly, is remembered better than one that goes silent and reappears once everything's already fixed.

Real-time, not after the fact

Post updates as the incident unfolds, not in a postmortem written three days later. A short "we've identified the cause and are deploying a fix" posted five minutes into an outage does more for customer trust than a polished writeup that arrives once everything's already back to normal and nobody's watching anymore. It also means the postmortem, when you do write it, can focus on what happened rather than reconstructing when. It's a habit that costs almost nothing and pays off the moment customers notice you were on top of it.

Subscribers get it automatically

Email and RSS subscribers see updates the moment they post, with no need to check back. Anyone who's subscribed doesn't have to remember to refresh the status page every ten minutes during an outage — the update comes to them the instant it's posted, the same way any other notification would. It's one less thing for an anxious customer to have to go looking for on their own. It removes the burden of remembering to check from the customer entirely.

Fewer tickets, less noise

One clear update on the status page routinely replaces a dozen identical support conversations. Instead of a support team fielding the same "is this related to the outage?" question over and over, they can point to a single link — or customers find it themselves before they even open a ticket. It's a small habit that pays for itself the very first time a support inbox would otherwise have been flooded. It's a cheap way to protect a support team's time during the exact moment they're already stretched thin.

FAQ

Incident updates on status pages, answered.

Do subscribers have to refresh the page to see updates?

No — email and RSS subscribers see each update the moment it's posted, with no need to check back or refresh. That's the whole point of subscribing rather than just bookmarking the page — the news reaches them instead of requiring them to go looking for it during an outage they're already stressed about. It's built to remove the guesswork of "has anything changed since I last looked?" entirely. It's built to feel effortless on the receiving end, whatever channel someone happens to prefer.

When should I post an update?

As soon as you know something, even before it's fixed — a single "we're aware and investigating" post routinely replaces a dozen identical support conversations. Waiting until you have a full explanation or a fix in hand means customers spend that whole window wondering if anyone's even looked at it yet. A short, imperfect update posted early beats a polished one posted late, every time. Silence, more than anything else, is what erodes a customer's patience during an outage.

Can I edit an update after posting it?

Yes — updates can be edited or removed from the dashboard at any time, and subscribers see whatever version is currently posted. That's useful if an early update turns out to need a correction, or if you want to consolidate several short updates into one clean summary once the incident is resolved. That flexibility is useful for correcting a detail or tightening up the wording once the dust has settled. Nothing about posting an early update locks you into it being the final word.

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