01
Every rule, every tier
The same on-page and site-level rules run regardless of plan, so the 0–100 score is always real and always comparable — Free isn't running a watered-down crawler. That matters because a free tier with a deliberately weaker crawl would give a false sense of security; here, a clean score on Free means the same thing a clean score on Team would. It's a deliberate stance against the freemium pattern where the free tier exists mostly to sell you the real product. It's a rule the product holds itself to, not just a marketing claim on this page.
02
Severity that tells you what to fix first
Critical, Serious, Warning and Info — so you fix the broken canonical before you worry about an image that's 40KB too large. Without that ranking, a report listing fifty issues is just noise; with it, you know exactly which handful actually matter and which can reasonably wait until the more important fixes are shipped. It's the difference between a report you can act on immediately and one you have to triage yourself first. It's built to answer "what should I fix right now" rather than just "what's technically wrong."
03
Prove ownership, then forget about it
Verify once with a DNS TXT record, a .well-known file, or a meta tag, and crawls just run from then on. Verification exists to make sure only someone who actually controls the domain can register it for crawling — after that one-time step, it's the same fire-and-forget setup as any other monitor. It's a one-time cost of a few minutes that then disappears entirely from your workflow. It's designed to be a one-time hurdle, not a recurring chore.