SEO · Available on All tiers

Catch the broken canonical before launch day, not after.

An SEO site can carry its own staging credentials — Basic-auth or a cookie, encrypted at rest — so a crawl reaches a password-protected environment and flags issues before the site is public.

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Why it matters

Staging-safe SEO audits

The cheapest time to fix an SEO issue is before a single visitor — or a single Googlebot crawl — ever sees it. Waiting until after launch means the fix is now a redeploy, and the index has already seen the broken version at least once. That first impression sticks around longer than you'd expect — Google doesn't instantly forget a page it crawled with a broken canonical or a missing meta description just because you fixed it an hour later; it takes time for a recrawl to happen and the corrected version to actually replace what's already indexed. Catching the same issue in staging, before the site is public at all, means Googlebot's first look at your site is also its best look — no broken first impression to recover from, and no redeploy needed under the pressure of a launch that's already happened. It's the SEO equivalent of proofreading a document before it's printed rather than after it's already been mailed out. Fixing something before it's public is quieter, cheaper, and a lot less stressful than fixing it after a launch that already happened.

Basic-auth or cookie, either works

Whatever your staging environment already uses to keep it private — no new gate to punch a hole through. There's no need to weaken your staging security to let a crawler in, or set up a separate, less-protected staging environment just to make it crawlable — the audit works with the same protection you already have in place. It's built around whatever protection your team already trusts, not a new system to learn. It's built to work with staging setups exactly as they already exist, not a specific configuration you'd have to adopt.

Encrypted at rest

Credentials are encrypted before storage, not sitting in plaintext next to the rest of your site settings. That's the same standard you'd expect for any credential a third-party tool stores on your behalf, so adding staging access doesn't mean introducing a new, weaker link into your security posture. It's the same baseline of care you'd expect for any credential handed to a third-party tool. It's treated with the same seriousness as any other sensitive credential in the system.

Same rules, same score

A staging crawl runs the identical rule set as production, so the score you see pre-launch is the score you'd actually get. There's no separate, lighter "staging mode" that might miss something — whatever passes on staging is genuinely ready, and whatever fails would fail in production too. That parity is what makes the pre-launch score something you can actually plan around. There's no asterisk on the pre-launch number that says it might change once things go live.

FAQ

Staging-safe SEO audits, answered.

What credentials does it support?

Basic-auth or a cookie — whichever your staging environment already uses to keep it private, with no new gate to punch a hole through. Add the credentials once when you set up the crawl and they're reused automatically on every subsequent audit, so there's nothing to re-enter each time. Either method is treated identically once it's saved — the crawler simply authenticates and proceeds. Either way, the crawl behaves identically once it's authenticated.

Is the staging score comparable to production?

Yes — a staging crawl runs the identical rule set as production, so the score you see pre-launch is the score you'd actually get after going live. That makes it a genuinely reliable pre-launch check rather than an approximation you'd still need to re-verify once the site's actually public. That reliability is really the whole point of auditing staging in the first place. It's meant to be trusted, not treated as a rough estimate.

Can I keep auditing the same site after it launches?

Yes — once a site goes live, just remove the staging credentials and point the audit at the public URL; the score history and issue tracking carry on the same way. Nothing about switching from a staging audit to a production one requires starting over. It's designed to be a smooth handoff, not a fresh start. The site's history doesn't reset just because its URL or credentials changed.

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