01
No paywall on security
Full TOTP MFA on Free, not gated behind a paid tier the way some tools do it. Security shouldn't be the upsell — an account on the free plan holds exactly the same alert contacts, webhook secrets and status-page access as one on Team, so it gets exactly the same protection with nothing held back. It's a deliberate stance: the account protecting your infrastructure shouldn't itself be the weakest link in it. It reflects a simple principle: the most important accounts shouldn't be the ones asked to make do with less protection.
02
Recovery codes included
Single-use codes so a lost phone or reset device never locks you out permanently. Each code works exactly once and then burns itself, so even if a set of recovery codes were ever seen by someone else, using one to break in would immediately signal that something's wrong, since it would already be spent when the real owner tries it. It's a small piece of setup that pays for itself the one time a phone actually gets lost. It removes the single biggest reason people avoid turning 2FA on in the first place.
03
Standard authenticator apps
Works with any TOTP app you already use — no proprietary app to install and manage. Google Authenticator, Authy, 1Password, or whatever your team has already standardized on all work the same way, because TOTP is an open standard, not an UptimeLuna-specific requirement that adds one more app to everyone's phone. There's nothing new to learn, just a code from an app most people already have installed. There's no vendor lock-in to a specific authenticator brand either.